DIOSA | Communications: Facebook Best Practices for Nonprofit Organizations: "1) Configure your Page's 'Settings' to allow more participation.
The new Facebook Pages that launched in March 2009 were designed to inspire more action and participation by your fans. That's a good thing because in truth most Pages with the old design had very few wall posts or discussions. People became a 'fan' and occasionally read 'Updates' and that was about it. The new Pages have proven to be a much better tool in terms of inspiring online conversations around your organization's mission and programs. The ability to build community is essential in order to have a return on your investment (ROI) when using social networking sites, and you can't build community on Facebook if you don't allow your fans to participate on your Page. This will mean that you are going to have check your Page more regularly for rogue comments, but that is a small price to pay for increased community participation and ROI."
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