massnonprofit.org ::: "recent blog post on social media noted that hiring a 23-year-old to drive social networking initiatives at a nonprofit, because he or she uses this technology everyday, is a bit like hiring a lumberjack to drive the program at an environmental nonprofit.
But the only thing worse would be if the nonprofit recruited that 23-year-old to do the same work as a volunteer—which is what many smaller nonprofits are considering, especially those without the staff to get started with social media."
1 comment :
Some of the most effective conservation staff at my org are former loggers, actually. They know what they're talking about, and what they're up against.
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