Focus on Impact, Not Transactions, for Better Donation Pages - Resource Center - AFP

Focus on Impact, Not Transactions, for Better Donation Pages - Resource Center - AFP: "Focus on Impact, Not Transactions, for Better Donation Pages

By Derrick Feldmann

(Sept. 7, 2010) It was only a postcard, but it caught my eye. A direct mail piece from a nonprofit organization, its sharp graphics and design enticed me to read it. Its well-written copy invited me to visit the organization's website to donate. Impressed, I decided to check out the organization."