Via Fundraising Success
Fundraisers Can Expand Their Reach to Donors with Mobile Websites, Apps : Page 1 of 2 : FundRaising Success: "[Editor's note: This article is based on Annette Tonti's session, 'ASPCA, Department of State and the Securities & Exchange Commission: How to Create an Effective Mobile Web Operation,' which she co-presented with Giselle Tsirulnik, senior editor of Mobile Marketer and Mobile Commerce Daily, and Ran Farmer, managing director for North America at Netbiscuits, at the DMA 2010 Nonprofit Mobile Dayheld in New York City Aug. 26.]
In the last few years, cell phones have become full-fledged computers with high-speed Internet connections.�This is great news for nonprofits, as it will change the game for enabling distribution to a whole new, growing audience.�There are approximately 4.6 billion mobile handsets in the world — this compared to only about 1 billion desktop computers.�As mobile data plans become affordable, people are quickly becoming aware of how easy it is to get to a browser and, therefore, the Internet on their mobile phones."
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