Social Media Are Easier Than You Think - NYTimes.com

Social Media Are Easier Than You Think - NYTimes.com: "Social Media Are Easier Than You Think
By MP MUELLER

With so many new technologies and tools, we business owners often feel as if we’re playing catch-up — as if we don’t even know what we don’t know. In just the last few years, there’s been a land grab by newly minted social media experts staking claim to social media prowess. Last month, the team over at Thought Lead hosted an online meet-up of 60 social media and online marketing experts titled The Influencer Project. The one-hour seminar gave all of the experts 60 seconds to offer their best advice on how companies could increase their influence online. For anyone with attention-deficit impulses (ahem) this was nirvana."