College Football Rivalry Reaches Young Donors Via Technology: "Together both schools boast enrollment of fewer than 10,000 students. Thousands of alumni, students and friends of both colleges will visit or watch from locations inside and outside of the country.
Both schools are hoping thousands give online or via text as well. To capitalize on the long-standing rivalry, both schools have created a competition to see who can obtain more donors leading up to and during the game.
'This competition between the two schools is what we call 'strategic philanthropy','"
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