Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places | Fast Company

Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places | Fast Company: "Foursquare has also designed a unique vehicle for check-in rewards that is far less linear and ephemeral than traditional location-based reward programs. Rather than, say, earning a free coffee for becoming 'mayor' of Starbucks (or just giving away 10,000 pairs of free jeans like Facebook and Gap's one-off promo), Foursquare and PepsiCo have tailored rewards to user behavior, irrespective of in-store check-ins. Now, when participating customers earn Foursquare's 'Gym Rat' badge, they might be offered a SoBe Lifewater; or, if you often check in bright and early, Foursquare will recognize you're a morning person, and may offer Tropicana orange juice or Quaker Oats--all specials on PepsiCo products, redeemable at Safeway stores."