Tuesday, November 16, 2010

When corporations crowd-source giving, you vote and charities win

When corporations crowd-source giving, you vote and charities win: "Phew! That's a lot of voting, yet it only scratches the surface of this new type of charity, in which companies crowd-source corporate philanthropy. Is this 'American Idol'-ization of charity, whereby we're encouraged to engage with something by casting a vote, a good thing?"

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