Do Online Causes and Philanthropy Do Any Good? - San Francisco Music - All Shook Down: "This is partially due to the mere fact that once an org has your information from Facebook Causes or MySpace Impact or Network for Good or what-have-you, then they can market to you directly, thus expanding their lists of potential donors and overall grasp on do-goodery. One recent example comes from my other, less drunk life at Mother Jones, where we raised $1,500 through Spot.us in a matter of days, to finance a reporter's trip to Haiti. All people had to do was fill out a survey, which is, I'm pretty sure, precisely what Martin Luther King envisioned for the future of humanity. Another, far less impressive and impactful Haiti fundraising example comes from The Chronicle of Philanthropy: 'In 48 hours, the American Red Cross raised $3-million for Haiti relief largely with the help of 2.3 million Twitter messages posted by Red Cross supporters.'
According to the 2010 Online Nonprofit Benchmark Study, there has been a 14% growth in online giving overall."
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