In Charity Donations via Text, an Imperfect System - NYTimes.com: "When nonprofits smell money, they tend to jump on the bandwagon without thinking it through,” said Katrin Verclas, a co-founder of MobileActive, a nonprofit network of people using mobile phones to advance social welfare. “Mobile giving isn’t a magic bullet. It’s just one of many tools nonprofits can use.”
Texted donations currently are limited to $5 and $10 increments and capped by mobile phone companies at five a month from a single phone. Some nonprofits worry that they will cannibalize gifts that might come in larger amounts through more traditional channels like direct mail and online."
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