CEOs Must Embrace Social Media…Finally - NPQ - Nonprofit Quarterly

CEOs Must Embrace Social Media…Finally - NPQ - Nonprofit Quarterly: Businesses are now realizing that the CEO must be involved in social media activities. It “raises a company’s thought leadership and credibility. CEOs reap these benefits including a raised profile,” says the piece written by Brigitte Yuille.

This is especially true for nonprofits, where thought leadership and credibility are much more critical to an organization’s brand. Nonprofits are often defined by their policies, services and relationships with their communities—to a much greater extent than a business selling a product, for example.