Could the Future of Fundraising Be Social?: Associations Now: "How much of a role does social media play in your fundraising goals?
According to a recent survey conducted by web-based social CRM provider Avectra , almost three-quarters of nonprofits believe social media will have a moderately or very positive impact on their fundraising efforts over the next year."
1 comment :
While social media has become a mandatory channel for milennial generation giving, I do not believe it to be as effective as traditional ones with this demographic. It is not a sign that milennial donors give less - it is a sign that the direct marketing channel best suited for their attention has not been discovered yet.
Post a Comment