Nonprofits: Master ‘medium data’ before tackling Big Data | Philanthropy Journal

Nonprofits: Master ‘medium data’ before tackling Big Data | Philanthropy Journal: Every day, humanity adds approximately 2.5 quintillion bytes of data to our collective store of knowledge. Looking over this treasure trove, scientists, financiers, and business leaders are justifiably giddy about the potential of Big Data. For the nonprofit community, Big Data also offers immense potential. But with our mere billions of data points we're not quite ready for it. Instead, we need to get "medium data" right first.