How to Grow Your Fundraising With Video Marketing In Five Simple Steps - Resource Center - AFP: Unless you’ve been hiding under a rock for the last five years or so, you'll have undoubtedly noticed the infectious growth in online video. The reasons behind this explosion in online video are numerous, but it basically boils down to two big things: video drives 1. traffic and 2. conversions.
Video content is almost 17 times more likely to find itself on the first page of search results compared to a page without video. And once a visitor has arrived at your website they’re much more likely to stick around and take in your message in the form of video than with any other type of content.
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