Non-profits should not forget online platforms when reaching out to potential donors | Business | Kentucky.com: Online is an important channel for nonprofits to include in their fundraising practices, and the options for online fundraising include much more than just a donate button on the organization's website.
Online fundraising should involve a coordinated, multi-faceted approach using tools such as email, website, video, social media, mobile, and SEO to solicit donations. They all need to work together.
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