Crowd Sourcing Charity – Forward.com

Crowd Sourcing Charity – Forward.com: The synagogue is one of four winners in the American Express Partners in Preservation program, which awarded grants of up to $250,000 to nonprofits in New York City based on votes from followers on social media platforms. Contests like this lift the hot trend of “prize philanthropy” to a new level, where victory is based not only on worthiness, but on popularity. Chabad has used this to great advantage, garnering hundreds of thousands of dollars in corporate contributions for its schools and programs by capitalizing on its vast, devoted online presence.