You Get More With Facebook Than You Give—Is Your Organization Stepping Up to the Challenge? - Resource Center - AFP

You Get More With Facebook Than You Give—Is Your Organization Stepping Up to the Challenge? - Resource Center - AFP: (May 29, 2012) The Pew Internet and American Life Project released findings recently on the effect of Facebook “power users.” The researchers analyzed 269 Facebook users and their activity over the course of one month. In that month of analysis, it was discovered that 20 to 30 percent of the survey sample represented power users – people who sent friend requests, added content and liked content of their friends at much higher rates than the rest of the sample.