Steve Rosenbaum: Will Associations Become Filters for Digital Overload?: hat I learned may surprise you.
First of all, associations are a veritable content creation machine. The quarterly print magazine, annual dues, and annual meeting are a thing of the past. These groups of thought leaders are blogging, tweeting, meeting, and plugging in to social media with innovation and enthusiasm that in many ways surpasses many of the media organizations that I know well.
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