E-newsletters: Read This Before You Press Send - Resource Center - AFP: May 22, 2012) More and more companies are using e-newsletters to connect with their customers. In fact, 67 percent of businesses are increasing their email campaign budgets, according to the 2012 Email Marketing Benchmark Report from MarketingSherpa.com. Recently the AFP Vancouver Chapter started an e-newsletter for members and after nearly a year (and a few tweaks along the way) they are seeing great benefits from this opportunity to connect with members. Here are our chapter’s top five questions to ask before your organization starts its own e-newsletter.
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