Everybody's Talking About the Ice-Bucket Challenge - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Everybody's Talking About the Ice-Bucket Challenge - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: The ice-bucket challenge, which is raising big sums for the ALS Association, has been many things to many people: viral sensation, philanthropic case study, ego-driven frivolity, even an excuse to pillory Justin Bieber, who took the challenge but reportedly left out the ice.