I’ll Take My Fundraising Cannibalism On the Rocks | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

I’ll Take My Fundraising Cannibalism On the Rocks | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: s of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6 million from existing donors, plus 307,598 new donors for The ALS Association.

The campaign designed to build awareness and support research for Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig’s Disease, goes like this: People make a video of themselves or a friend dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do the same.