How to Create an Ice Bucket-type Challenge for Your Nonprofit: A Formula for Success - Clairification: re you wringing your hands because your boss or board wants you to come up with a viral social campaign to rival the “Ice Bucket Challenge?” Oy!
I was first introduced to this phenomenon one evening as I was watching the Jimmy Fallon show on t.v. Jimmy, some of his crew and his band all dumped buckets of ice water on their heads; then challenged the New York Jets to do so as well (Jimmy had been challenged by Justin Timberlake). I had no idea why they were doing it or what the “Ice Bucket Challenge” was about.
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