Wednesday, August 20, 2014

The AFP Blog-The Icekbucketchalleng

The AFP Blog: Obviously, the campaign is a success, but at the same time let’s not make more of this than it is. We’re not seeing a fundamental change in the nature of fundraising—it’s a clever use of social media. The challenge is like sponsoring a friend—we do it because of the connection, not necessarily the cause.

No comments :