Macmillan: We did not hijack #icebucketchallenge: Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying the craze has been raising money for cancer charities in New Zealand since July.
The challenge has peaked in publicity in the last week as celebrities in the US continue to nominate each other, while showing off their famous friends, to pour iced water over themselves and donate money to American charity ALS Association.
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