Nonprofits Challenged with Integrating Email, Growing, and Retaining Email Marketing Contact Lists, According to Sage Survey

Nonprofits Challenged with Integrating Email, Growing, and Retaining Email Marketing Contact Lists, According to Sage Survey: Quarterly Survey Looked at North American Nonprofits’ Email Marketing Goals and Objectives

AUSTIN, TX (March 1, 2012)—Sage North America today announced the results of its Sage Nonprofit Insights, Q4 2011, survey of U.S. and Canadian nonprofit organizations, which focused on questions related to nonprofits’ email marketing (“e-marketing”) goals and objectives and use of email marketing tools.

According to the survey, the most significant email marketing challenges for nonprofit organizations are growing and retaining contacts (38% of respondents), integrating email with other systems (38%), and integrating email with other tactics (38%). By far, the main barriers to overcoming email marketing challenges are inadequate resources and expertise (71% of respondents).

5 Email Sins to Avoid - Connections

5 Email Sins to Avoid - Connections: "5 Email Sins to Avoid
Posted: Jun 08, 2009 by Steve MacLaughlin | with no comments |
Filed under: email marketing

Every day nonprofits send out millions of email messages. And every day there are some common sins committed with email. Here are some common email sins that should be avoided:"

The ultimate mobile email statistics overview

The ultimate mobile email statistics overview: More email is read Mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013)

200 More Email Subject Lines from End of Year Fundraising | npENGAGE

200 More Email Subject Lines from End of Year Fundraising | npENGAGE: Back by popular demand is the latest analysis of end of year fundraising email subject lines. The 2011 edition of “80 Email Subject Lines from End of Year Fundraising” was a very popular article and I decided to do it again.

This time, I analyzed 200 email subject lines sent to me from nonprofits between December 1, 2012 and December 31, 2012. Here are some interesting findings, best practices, and the complete list of email subject lines.

Five Tips for Developing a Successful Email Newsletter | FeedBlitz - Email Marketing and RSS

Five Tips for Developing a Successful Email Newsletter | FeedBlitz - Email Marketing and RSS: Despite the advent of the “always-on” mentality that social media has instilled in us, email marketing is still one of the best ways to reach your audience, especially for small business.

The reasons in favor of using email newsletters as part of your marketing mix far outweigh the reasons not to,

The NonProfit Times - Email Donor Lists Growing, Open Rates Dropping

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Email Donor Lists Growing, Open Rates Dropping

Open rates for email campaigns and fundraising messages have declined for the past three years, but those who have provided an email address are starting to churn out at a slower rate. And, those who give online are giving more than in previous years.

And, just because you send an email and it's opened, don't expect any action from about 60 percent of the recipients.

Those are a few of the findings of a study of online activities across a three-year period of 21 large organizations by the nonprofit technology organization NTEN in Portland, Ore., and consultants M+R Strategic Services, with offices in eight cities and based in Washington, D.C. The new report covers two years and is coupled with an earlier study."

AFP > Resource Center | Fundraising news > 'Isn’t Email Just Like Regular Direct Mail—But on Steroids?'

AFP > Resource Center | Fundraising news > 'Isn’t Email Just Like Regular Direct Mail—But on Steroids?': "Isn’t Email Just Like Regular Direct Mail—But on Steroids?'

By Harry Lynch

(July 21, 2008) It’s been a while since a nonprofit executive asked me that question, but it still makes me smile. And groan a little too.

The myths and confusion engulfing email only seem to proliferate with each passing year. So here we are in 2008. A cool $10 billion or so is now being raised annually online. But what is the truth about email?"

How to Make Your Email Campaigns Stand Out with Millennials | Achieve Guidance Blog

How to Make Your Email Campaigns Stand Out with Millennials | Achieve Guidance Blog: However, our research indicates that email is still a valuable part of your communication and fundraising strategies, especially with Millennials. More than 65% of Millennials receive email communication from nonprofits. In addition, email is the preferred way to engage with nonprofits on their smartphones over Facebook, Twitter, text, video and many other mediums.

So, what’s the problem? It seems like we should just send more and more emails then, right? Wrong. And here’s why.

12.5% Of Email Doesn’t Get To In-Box - The NonProfit TimesThe NonProfit Times

12.5% Of Email Doesn’t Get To In-Box - The NonProfit TimesThe NonProfit Times: "Spam costs more than $4.99 for a 12-ounce can of the meat surprise at the supermarket. Nonprofits are losing an average of nearly $15,000 per year due to emails ending up in prospects’ electronic spam folders, according to a new study released by digital firm EveryAction. The 2015 Nonprofit Email Deliverability Study analyzed 55 nonprofits with email lists of at least 100,000 names."



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MediaPost Publications Mobile To Become Top Email Platform 05/02/2012

MediaPost Publications Mobile To Become Top Email Platform 05/02/2012: Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year’s end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago, according to a new study by the email certification and reputation monitoring company,

Email Is Still the Best Thing on the Internet - The Atlantic

Email Is Still the Best Thing on the Internet - The Atlantic: All these people are trying to kill email.

"E-mail is dead, or at least that’s what Silicon Valley is banking on," wrote Businessweek tech reporter Ashlee Vance.

There's the co-founder of Asana, the work softwarePublish Post startup. Email has "become a counter-productivity tool,” Justin Rosenstein likes to say.

Infographic: 10 Ways To Optimize Your Nonprofit’s Emails | Tech Impact Blog - Leaders in Non-Profit Technology

Infographic: 10 Ways To Optimize Your Nonprofit’s Emails | Tech Impact Blog - Leaders in Non-Profit Technology: According to Sikich, a managed services firm, the vast majority of digital marketers see email as offering the best marketing ROI, and 62% of B2B marketers are planning to increase their spending for email marketing. Those are some pretty convincing numbers.

If your nonprofit has not been taking full advantage of that email list, now is the time to start. Here are 10 tips to help your nonprofit get its email marketing off t

For Email Newsletters, a Death Greatly Exaggerated - NYTimes.com

For Email Newsletters, a Death Greatly Exaggerated - NYTimes.com: So it gives us great pleasure to reveal a radical publishing technology that is catching on in news media companies big and small. Ladies and gentlemen, behold: email.

Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.

GOOGbye, Email Addresses, Phone Numbers | Re/code

GOOGbye, Email Addresses, Phone Numbers | Re/code: OMG strangers! was just one of many strong reactions to the news that Google was opting Gmail users in to a confusing new feature. Here’s how it works: Google users that you have added to a G circle (its version of following) will be able to message you in Gmail without needing your email address. These messages will look like email, but will appear in a Social tab, not your main inbox. Within Gmail, you can disable this feature completely or open it to all G users, depending on whether you’re an Inbox Zero or Inbox Million type of person.

Nonprofit Communications » Blog Archive » Going from a Print Newsletter to Email: What to Leave Behind

From Kivi Leroux Miller's Blog

Nonprofit Communications » Blog Archive » Going from a Print Newsletter to Email: What to Leave Behind: "Going from a Print Newsletter to Email: What to Leave Behind
Posted by Kivi Leroux Miller on Dec 16, 2008 in E-Newsletters, Nonprofit Communications, Print Newsletters |
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Going from a Print Newsletter to an Email Newsletter - Webinar This Thursday - Get the Details

It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g. publishing fewer pages or printing fewer copies)."

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention: "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right.

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further."



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Six Nonprofit Technology Takeaways from #12NTC | eJewish Philanthropy: Your Jewish Philanthropy Resource

Six Nonprofit Technology Takeaways from #12NTC | eJewish Philanthropy: Your Jewish Philanthropy Resource: From Blackbaud, six takeaways from the recent Nonprofit Technology Conference:

Email is Hot

Email should be a critical part of every nonprofits communication strategy. Just like direct mail, email isn’t going away just because some new thing called social media came along.

Mobile (as expected) is On the Rise

From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth.

Innovations in Online Direct Response Fundraising Drive Results :: PNNOnline ::

Innovations in Online Direct Response Fundraising Drive Results :: PNNOnline ::: "Innovations in Online Direct Response Fundraising Drive Results
Posted by: taitchison on Friday, March 31, 2006
Topic Expert Opinion


As nonprofit organizations accumulate experience with planning and executing online programs, best practices are emerging — particularly in the area of online direct response fundraising. Likewise, technology advances in Internet marketing and fundraising are enabling more sophisticated approaches and, consequently, stronger results. Here’s a look at best practices and technologies that nonprofits can use to establish more effective direct response fundraising programs.


Building constituent email files


There is growing appreciation throughout the nonprofit sector for the importance of building constituent email files. Today's Internet savvy organizations realize that having a constituent's email address allows them to cultivate, motivate, mobilize and solicit constituents at nominal costs. They also realize that having an email address and communicating in an integrated fashion lifts donor value.

New Study Reveals Nonprofits Still Need to Adapt Online Communications Best Practices - frogloop Home~Care2's blog for nonprofits - frogloop

New Study Reveals Nonprofits Still Need to Adapt Online Communications Best Practices - frogloop Home~Care2's blog for nonprofits - frogloop: "After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. 37% of nonprofits did not even bother to send a thank you email. This surprised members of the nonprofit community because both thanking supporters and updating them after taking an action online is part of Online Advocacy 101. Both email strategies should be a part of any online communications"

The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Sierra Club Trails is one of about three social networking/online community sites sponsored by the Sierra Club, separate from its own Web site. It was launched in beta version only a couple of weeks earlier and traffic tripled the week of the Sanford email, though Bradbury couldn’t attribute the spike entirely to the email. A larger email blast was sent the week before promoting Sierra Club Trails to a segment of membership."